VALUE PROPOSITION & MARKET Analysis

• What problem are you providing a solution to?

• Why would I choose your business over the competitor across the street? (THIS IS CALLED VALUE)

• Do you clearly understand your market?

• Is it rapidly growing and will attract new entrants? What will we do if the market becomes saturated?

• Is the market stable with little growth? How will we attract customers?

• Is the market declining? Why do we think we will survive?

• Is your product or service easily imitated?

• Can we protect ourselves or do we need to rapidly scale the business to stay competitive?

• What is your competition doing well and what are they not doing that we can capitalize on?

Business strategy & PROJECT MANAGEMENT

• How are we going to effectively & efficiently deliver our product?

• What people do we need to make this strategy successful?

• How are we going to attract the team we need?

• How do we keep our people engaged & satisfied?

• How are we going to protect our team members and protect ourselves from our employees?

• Risks

• What are ALL of our known risks?

• How do we respond to these risks?

• Context

• What environment will the business start operating? What will it do when the environment shifts?

• Key economic trends, interest rates, minimum wage increases, etc.

• What does the reward look like?

• How realistic are we being about the reward?